Hyundai Department Store’s “The Hyundai Global Pop-up Store” Strategy
Last October, Hyundai Department Store operated ‘The Hyundai Global Pop-up Store’ at Shin Kong Mitsukoshi Department Store in Taiwan, introducing domestic brands to overseas distributors.
This initiative functions as a platform that discovers domestic fashion and beauty brands and helps them operate stores within overseas distribution channels. They are employing a strategy to expand to official store entry after initial verification through pop-up stores.