“So, how do you make money?”
This is the question we get most often from investors. It’s a natural question, of course. No matter how good a service is, it’s meaningless if it doesn’t generate revenue.
Today, I’d like to frankly explain how Spotable generates revenue.
Four Revenue Models
1. Online Platform
This is an app that collects and displays information on pop-up stores and events worldwide. Our AI also helps create itineraries and handles reservations.
Revenue comes from reservation fees and advertising. But to be honest, this is supplementary income. It’s not our main focus.
What’s more important is **data**. What pop-ups users are interested in, which brands they respond to. As this information accumulates, it becomes incredibly valuable for brands when making market entry decisions.
2. Pop-up Store Operations
This is the core.
Let’s say there’s a K-Food brand that wants to expand overseas. What would they need to do to enter the market directly? Establishing a local entity, store leases, interior design, hiring staff, sourcing ingredients… It would take at least six months, and initial investment costs would be in the hundreds of millions of won.
Through Spotable? They can conduct **test operations within a month** in spaces we’ve already secured. We have the spaces, the personnel, and the systems in place.
The cost structure is also different. It’s a model where a basic operating fee is paid, and profits are shared based on sales. Based on a monthly revenue of 60 million won, the brand can generate a substantial net profit. It’s a **structure where you earn money while testing**.
3. Logistics Service
Once a brand proven successful through pop-ups officially enters the market, they’ll need a continuous supply of ingredients. We connect them.
We have a network built through Meatbox. Global sourcing experience, logistics optimization know-how. We don’t just find ingredients; we research and develop ingredients suitable for the brand’s menu and establish a system for stable supply.
Approximately 8% of a franchise store’s monthly revenue comes from logistics margins. As the number of franchise stores increases, this revenue grows proportionally.
4. Tour Programs
This might seem a bit unexpected.
**B2B Tours:** We gather companies aspiring to expand overseas and take them on site visits to local pop-up locations. Seeing it firsthand instills confidence. 90% of participating companies convert to actual pop-ups. For sales, that’s an incredibly high conversion rate.
**B2C Tours:** We invite international users who have signed up for the Spotable app to Korea. K-Food gourmet tours, exploring famous eateries. Since we recruit from our app users without additional marketing costs, the profit margin is excellent.
Looking at the Numbers
These four revenue streams interlock and operate together. Each is meaningful independently, but combined, they create synergy.
Brand successful in pop-up → Official market entry → Logistics contract → Stable revenue
Companies secured through tours → Pop-up contract → Expansion upon success → Additional logistics contract
It’s a structure where one leads to the next.
Why This Model Is Possible
Honestly, it’s not something just anyone can do.
We have experience accumulated from operating the B2B ingredient platform, Meatbox. With an annual transaction volume of 1.4 trillion won and a KOSDAQ listing, the supply chain, logistics know-how, and global network built during that process form the foundation of Spotable.
It’s not just “we’ll connect you with a pop-up store”; we possess the infrastructure to accompany K-Food brands throughout their entire global expansion journey.
Don’t ponder global expansion alone.
Inquiries: customer@spotable.kr
#StartupBusinessModel #KFoodGlobalExpansion #PopUpStoreOperations #GlobalLogistics